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Ride of Pride |
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Schneider's rolling tribute to honor veterans |
The Ride of Pride program originated in 2001, when Ed Keeter, a shift manager and U.S. veteran at Freightliner’s manufacturing plant in Cleveland, NC, proposed the project as a way to honor military veterans. Initially the idea was to decorate a Freightliner truck and drive it to the local veterans’ hospital for a visit. However, Freightliner’s employees embraced the idea so wholeheartedly that it quickly became part of a national effort and includes participating in the annual Ride for Freedom, a procession through Washington, D.C. each Memorial Day.
After the first year’s overwhelming success, Freightliner began awarding a military-themed Ride of Pride truck each year to a trucking company. Because of Schneider’s ongoing commitment to the military, Freightliner has awarded a record four Ride of Pride trucks to its fleet (2007, 2008 and two in 2011).
In 2011, Schneider took delivery of its third U.S. Ride of Pride truck and the first-ever Canadian Ride of Pride truck. A special multi-episode video has been created to capture what our Ride of Pride trucks mean to our drivers, veterans and the motoring public.
USA
As we mark the 10-year anniversary of 9/11, Schneider is deeply honored to again be selected as the recipient of a Ride of Pride truck. The one-of-a-kind Freightliner Cascadia is fully customized with symbols of America and the armed forces decaled on the orange Schneider cab. As with all Ride of Pride trucks, this year’s model was designed by employees of Freightliner’s manufacturing plant to show support for active duty personnel, retirees, families who have lost someone in service to the country, prisoners of war and those still missing in action.
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Schneider driver Jeff Edwards captains the 2011 Ride of Pride truck. Before joining Schneider in 2006, Jeff spent 13 years in the Marine Corps and served many international tours, including involvement with the 1995 Bosnian rescue of Air Force fighter pilot Scott O’Grady. He was preparing to leave the military and return to a civilian career when the Sept. 11, 2001 attack on America took place. One day later, Edwards re-enlisted. He served in Iraq and worked as a recruiter in his hometown of Louisville before leaving the Marines in 2006. In October of that year, he joined Schneider as a driver on one of our largest Dedicated accounts, where he served until being named the 2011 Ride of Pride driver in May.
Canada
The addition of the 2011 U.S. Ride of Pride to our fleet motivated Schneider’s Canadian associates to work for a Ride of Pride that salutes Canada’s Armed Forces. With Freightliner’s help, the first-ever Canadian Ride of Pride was born. The one-of-a-kind Freightliner Cascadia is fully customized with symbols of Canada’s armed forces decaled on the orange Schneider cab. It was designed to show support for active duty personnel, retirees and families who have lost someone in service to the country. The words “Lest We Forget” and “We Support Our Troops” are written in English and French respectively, recognizing the two official languages of Canada.
Schneider driver Darrell Esson proudly drives the only Canadian Ride of Pride ever produced. Darrell spent 21 years in the Canadian military and served many international tours including Afghanistan and several stints in the area formerly known as Yugoslavia. In fact, Darrell was a member of the first Canadian unit to come under fire since the Korean War. After he retired in 2005, he took a year to tour the one land he hadn’t spent much time in – the USA. During his travels, he realized he was meant to be a truck driver and joined Schneider’s Canadian fleet.
